How the Grand Strand of South Carolina Gives Property Owners an Advantage

Owning property along the Grand Strand is more than just an investment—it’s tapping into a lifestyle that draws millions of visitors and thousands of new residents each year. For property owners, that means steady demand, diverse tenant pools, and the ability to tailor your rental strategy to match the character of each community.

1. Strong Rental Demand, Year-Round

While summer tourism makes Myrtle Beach a household name, the long-term rental market is just as strong. Retirees, relocating families, and professionals moving in for jobs at local hospitals, schools, and businesses all keep demand consistent throughout the year.

2. A Market for Every Type of Home

• Countryside Condos
• HOA communities
• Stand Alone Homes

3. Location Shapes Lifestyle—and Rent

In property management, one of the biggest factors in value is lifestyle. A Murrells Inlet marsh-view porch, a Surfside neighborhood pool, or a Conway downtown walkability factor can all translate into higher tenant interest and less vacancy. The Grand Strand offers a rare blend of “something for everyone,” which is why rental homes here rarely sit empty for long.

4. Growth and Stability

The Grand Strand continues to grow, with new businesses, schools, and medical centers fueling relocation. This means property owners benefit from a stable and expanding rental market. And because so many tenants choose to “try before they buy,” long-term rentals here often serve as a first step for people to familiarize themselves with the area.

5. Local Expertise Pays Off

Every town has its quirks—whether it’s HOA guidelines in a Longs subdivision, flood zone requirements in Little River, or historic district rules in Georgetown. That’s where a property management company with local know-how becomes invaluable. By keeping homes compliant, well-maintained, and marketed to the right renters, owners can maximize income and minimize stress.

Location, Location Location

Areas of South Carolina that Give the Grand Strand a True Advantage

If you’ve ever dreamed of owning property along South Carolina’s coast, you’ve probably heard the name Grand Strand. Stretching for 60 miles along the Atlantic, this beautiful region is more than just a vacation destination—it’s a patchwork of charming towns, historic communities, and beachside neighborhoods that make it one of the most sought-after areas for both long-term renters and homeowners alike. As a property management company, we’ve had the privilege of working across this vibrant stretch. Each town offers its own unique personality, which not only shapes the local lifestyle but also influences what residents look for in their homes.

Conway: History Meets Southern Charm

Nestled along the Waccamaw River, Conway is a historic gem with oak-lined streets and a walkable downtown filled with local shops and cafes. Many renters here value community living and enjoy the slower pace, making Conway ideal for long-term homes with character—think front porches, hardwood floors, and yards big enough for Sunday cookouts. Not to mention, their holiday events drawing attentition from all over the country.

Myrtle Beach & North Myrtle Beach: The Heart of the Strand

When people picture the Grand Strand, they often think of Myrtle Beach’s bustling boardwalk, attractions, and high-energy atmosphere. For property owners, this means rental demand is steady—families, retirees, and professionals all look for homes that balance convenience with a touch of coastal flair.

Head north, and North Myrtle Beach offers a slightly quieter, more residential feel while still keeping you close to entertainment, golf courses, and waterfront dining.

Little River: Coastal Living, Relaxed Pace

Famous for its annual Blue Crab Festival, Little River is a boater’s paradise. Many rental homes here come with waterway access or cozy neighborhood charm. Long-term tenants often value outdoor living spaces—decks, screened porches, and backyards with room for entertaining.

Murrells Inlet: The Seafood Capital of the South

If fresh-caught shrimp and a view of the marsh sound like a dream, Murrells Inlet delivers. Known for its MarshWalk, this fishing village is also home to an artsy, laid-back community. Rental homes here often attract tenants who want a mix of outdoor adventure—fishing, kayaking, paddleboarding—and relaxed coastal charm.

Surfside Beach & Garden City Beach: Family-Friendly Shores

Surfside Beach proudly calls itself “The Family Beach,” and it lives up to the name with quiet neighborhoods, playgrounds, and a strong sense of community. Just next door, Garden City Beach blends a vacation vibe with residential appeal. For property owners, these areas attract long-term tenants who value safe, family-friendly living near the sand.

Longs: Growing Opportunity

Just inland from North Myrtle Beach, Longs is one of the fastest-growing areas along the Strand. With new developments, golf communities, and a short drive to the coast, it’s a smart location for investors. Renters here often seek newer homes with modern features—open layouts, energy-efficient appliances, and community amenities.

Georgetown: Coastal History & Southern Elegance

South of the Strand, Georgetown offers a blend of history and waterfront charm. Its brick-lined streets, historic homes, and vibrant arts scene make it a desirable location for those who want a slower, more refined coastal lifestyle. Homes here appeal to tenants who appreciate character and a strong sense of place.

The truth in the matter is, the Grand Strand Advantage is it's unique location that can't be replicated. With the right property management team your property investments will soar.